2024, Vol. 6, Issue 7, Part A

Author(s): Mithu Das, Arko Dey and Ankhi Dey

Abstract: The role of concept artists in game development is pivotal in transforming creative visions into tangible visuals that guide the entire development process. This study explores the influence of concept artists on various game development outcomes, such as player engagement, visual coherence, and project success. Employing a mixed-methods approach, we conducted in-depth interviews with experienced concept artists, game designers, and art directors, alongside a comprehensive survey of 320 game development professionals. The qualitative analysis revealed themes of vision realization, collaboration, and iterative development, while highlighting challenges such as time constraints and evolving project scope. Quantitative analysis demonstrated a significant positive correlation between the importance of concept art and key game development outcomes. Regression analysis further confirmed that concept art significantly predicts player engagement, visual coherence, and project success, even when controlling for budget and development time. These findings underscore the critical role of concept artists in bridging the gap between creative vision and technical execution, thereby enhancing the overall success of game development projects.

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